It’s the beginning of the year and many of us are making our personal New Year’s Resolutions . My New Year’s Resolutions are being more consistent with exercising, reading more and enjoying more time with my family. Many of us also have 2014 resolutions or a vision for the non-profits we serve. Here’s what fellow fundraisers had to say when asked the question: “What is your vision for your organization in 2014 and what will be your role in making it happen?”
Laura Mannion, Director of Development, Franciscan Alliance Foundation, Mishawaka, IN
My vision for the Foundation in 2014 is to increase our fundraising by 30% so that we can maintain and expand our programs in communities in Northwest Indiana where the unemployment rate is higher than both the state average and the national average.
Increased philanthropy will enable the Foundation to impact the lives of the working poor throughout our region. Changes in health care have already increased demand. To achieve a 30% increase in philanthropic donations, we have recruited a board of community leaders who are passionate about our mission. Each of our board members is hosting events at their homes or private clubs to help us build affinity for our mission programs amongst those with the capacity to impact our mission. In addition to working with our board, we are leveraging the strength in numbers of our employee base by launching an employee giving program. We are also expanding our work with family and corporate foundations. Finally, we are initiating physician giving and a grateful patient program while marketing planned giving opportunities. Working this diversified plan will enable us to continue to follow in the footsteps of St. Francis in embracing a community in need.
Tricia Brosnahan, CFRE, Major Gifts Officer, Detroit Zoological Society,
Royal Oaks, Michigan
My vision for 2014 is to continue to build the organizational culture of philanthropy as we work together to fully fund the largest and most dramatic capital project in DZS history, The Polk Family Conservation Center.
My role is facilitating communication between staff, board and donors!
Michelle S. Gollapalli, MBA, CFRE, CAP, Chief Development Officer, Bancroft,
Cherry Hill, New Jersey
My vision for Bancroft in 2014 is that we are able to raise awareness about the quality and range of the services we provide to children and adults with autism, brain injuries and intellectual and developmental disabilities and to tell our story in a powerful way that appeals to stakeholders who can really help move our mission, empowering the people we serve to maximize their potential.
Chad Hartman, Vice President of Development , Epilepsy Foundation,
My vision for 2014 is that the Epilepsy Foundation will continue to have a keen focus on building a mission driven culture of philanthropy and serve as a national leader of best practices for all advancement activities. We want a new organizational attitude, internally and externally, toward philanthropy and the development process. The Foundation encourages every constituency to understand, embrace, believe in, and act on his or her collective and individual roles and responsibilities in philanthropy, stewardship and donor engagement in a collaborative and donor focused manner.
I see my role as leading and supporting the organizational and department strategic and financial goals to expand public awareness, community services, education, and innovative research and new therapies for people living with epilepsy.
We’ll revisit our fundraising friends six months from now to see where they are at in achieving their vision for 2014 and share their strategies for success. We’ll also ask various leaders and board members about their vision for 2014 as well.
In the meantime, check out our resources on building a culture of philanthropy and join us for our January 16 webinar on what you can do during the next six months to end the fiscal year strong. Register now!