50+ Donor Engagement Ideas

Picture 3Engagement and involvement are critical to succesful fundraising.  As fundraisers, we must go beyond simply telling people how strong our work is, how effective the methodology is, etc.; we must show them.  Messages that are delivered by active engagement are far more credible and memorable than messages that are delivered orally or written.  People believe and remember their own experiences.  They tend not to believe or remember what they have simply been told.

Here are 50 ideas for engaging your donors and potential donors and inspiring true belief and buy-in to your mission, vision, leadership, plan and projects.

  1. Invite to have a private conversation with your CEO on a matter related to your mission or organization
  2. Do the above but with your head of program or a person in the field
  3. Invite to listen in on a conference call where your CEO discusses a matter related to your mission or organization
  4. Invite to speak at a conference or meeting
  5. Invite to attend a conference or meeting
  6. Invite to speak to the people your mission serves
  7. Ask to host a parlor or vision meeting within their home or office
  8. Ask to provide space for a vision or parlor meeting and then report back to them on the results
  9. Ask to speak at a vision or parlor meeting
  10. Ask to introduce the organization to others within their corporation
  11. Ask to provide feedback on your case for support
  12. Ask to provide feedback on your vision statement
  13. Ask to provide feed back on your website
  14. Ask to provide feedback on your Facebook page, blog, etc.
  15. Ask to provide commentary on your strategic plan
  16. Ask them to serve on your strategic planning committee
  17. Ask to serve on your stewardship committee
  18. Ask to serve on your campaign committee
  19. Ask to serve on your board or advisory board
  20. Ask to provide advice on a matter facing your organization
  21. Ask to provide expertise on a matter helpful to your organization
  22. Invite to a briefing in your office on a issue related to your mission
  23. Ask them to interview a staff, donor or board member for your newsletter
  24. Interview them for your newsletter
  25. Ask them to be a guest blogger on your blog
  26. Ask them to review your marketing materials
  27. Invite them into the field to see a demonstration of your work
  28. Invite them to take pictures of the people you serve when they are in the field- use the pictures for your marketing, send them a nice montage of the pictures too
  29. Ask them to mentor a client
  30. Ask them to meet a parent, student, or someone else you serve
  31. Ask them to volunteer at your event
  32. Ask them to review your finances
  33. Ask them to take part in a panel discussion
  34. Invite to a panel discussion that takes place of Google+ Hangout
  35. Ask to shoot video for you
  36. Ask to edit video for you
  37. Ask if they will look at a screening list and make introductions to foundation officers on the list (or individuals or corporate officers)
  38. Ask them to interview other effective organizations within your community for insight
  39. Ask to help make a PowerPoint presentation to be delivered to another potential donor
  40. Invite to attend a fundraising training with your staff
  41. Invite to attend activism training with your mission staff
  42. Invite to listen in on a staff meeting
  43. Invite to be part of your campaign video or other video
  44. Ask to provide an endorsement quote for your organization
  45. Ask to start a Facebook campaign
  46. Ask to participate in a crowdfunding campaign
  47. Ask to call a list of donors to thank them for their gift
  48. Ask to organize a “thank you-a-thon” where the whole organization calls donors to thank them
  49. Ask to call a list of new donors to thank them for donating
  50. Ask to help your clients find jobs, internships or other relevant experiences
  51. Ask them to host a party for your clients to congratulate them on an achievement
  52. Ask them to visit other potential donors that live in the area on a business trip

 

One thought on “50+ Donor Engagement Ideas

  1. Pingback: Fundraising and Activism Part II - Serbian NGO and Civil Society Network

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