It’s that time of year again: “Back to School. “ The dog days of summer are over and soon our stores will be filled with Halloween costumes and Christmas decorations. But wait.. the concept of “Back to School” is not just for kids or for those who work at schools, colleges or universities. “Back to School” can be used as a metaphor as a new beginning for your fundraising efforts.
Let’s face it, school supply shopping is not fun but getting new supplies can put a smile on your face. So, what are the supplies you need to arm yourself for a successful “school year” ? Need a new pen to write those handwritten donor letters or perhaps your favorite carryon bag needs an upgrade? How about updating the visuals that surround your desk or better yet incorporating some Zen or feng shui into your office? How about updating the mission pictures you have in your office or even changing your telephone greeting to share something new about your organization?
What other supplies do you need? Are there new board members who can supply you with a good list of individuals they are willing to engage with you? Or mission staff that can supply you with anecdotal and real stories of impact to share with your donors? How about your CEO supplying you with more of their time to engage in donor relationship building? Make your list of supplies “to purchase”.
Ok, maybe you are not due for a shot but when was the last time you got a check-up or had a maintenance day? Karen Osborne and I were talking recently about how to fit things into our packed schedules like doctor appointments, alterations, or even getting your hair cut. Karen shared that she schedules “maintenance days” to take care of these necessary tasks that seem to pile up. Perhaps Karen will share this knowledge in an upcoming blog post (hint hint)
So what type of shot do you need? Maybe you need a shot of fun? Put in for some time off before the holidays to help you maintain and recharge. Maybe you need a shot of reality from your donors? Now is the time to ask those questions that help you better understand your donor’s perceptions of your organization and their philanthropic values, attitudes and desired impact on your cause.
Does your overall fundraising program need a check up? What can you do differently to get the results you want?
In Case of Emergency
I just completed emergency cards for both of my kids providing instructions to their schools on what to do in case of an emergency. So how about an emergency plan for your donor work? Emergencies do happen and sometimes right before some big event or on your way to a substantial donor ask. My former colleague always had a folder on her desk for “in case I get hit by a bus.” She provided essential details for projects she was working on and even basics like her work-based passwords. Having an emergency plan and a succession plan saves time and energy.
Who do you call in case of an emergency? We all need a support system to get us through those tough times personally and professionally. I am grateful for the wonderful colleagues who have become friends especially during those trying times.
Training and Education
Fall conferences are around the corner. Yippee! Yes, I really enjoy my fair share of trainings both as a facilitator and attendee. There’s so much out there and more opportunities than ever to stay on top of your professional development. Check out our website: http://www.theosbornegroup.com/corp/workshops-seminars.asp for our fall schedule and stay tuned for our upcoming complimentary webinars and podcasts. What other types of training and education is out there? Perhaps now you can take that yoga or cooking class you always wanted or maybe it’s time to share your expertise with others by teaching as class of your own or facilitating a training session for your fellow colleagues.
“Back to School” doesn’t have to mean the end of summer fun and it’s not just for kids. It’s a time to refocus and try something new. Who knows? Maybe because you tried some new strategies you’ll hit that FY14 goal ahead of time!